Design Objective:

For this project I had the opportunity to choose any product that I wanted to market. I was asked to create two different themed packages for a product. Then once I decided upon my product, I had to create die lines as well as additional marketing for my product.

Design Brief:

In starting this project, I wanted to choose a product that would heighten my portfolio and show a more sophisticated side to my design work. So, I chose to pursue jewelry packaging. I started by brainstorming names and ended up with chroma. Chroma, meaning color, Inspired me to create a highly geometric, clean, and colorful logo for this name. The different theme packagings were named lux and obscurum, the Latin words for light and dark. Once I had the two names determined and the themes, I went to work creating the complementary die lines for each box. Additionally, I created marketing posters for the themes.